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About the Eureka Project (2004-2005)
eureka - the collection
Eureka: a British project bringing new design to the consumer
Named to represent the moment of inspiration that fuels the creative process, the Eureka Project is a Design-Nation
initiative that encourages British retailers and manufacturers to commission British designers. 'British' refers to people who live and work in the UK, it is not used in the sense of place of birth, or country of passport, rather in the sense of a shared culture that informs and inspires - bright, aesthetic and witty.
A new collection of products launches each September as part of the London Design Festival. The exhibition is an opportunity to see the outcome of the collaborations between designers, retailers and manufacturers, and the exhibition itself comprises the shortlist for the Laurent-Perrier Design Award.
The new and more established that have particpated in Eureka are: Afroditi Krassa, Andrew Tanner, Ane Christensen, bdm design, Chichi Cavalcanti, Helen Yardley, Jasper Startup, Jona Hoad, Julie Haslam, Katy Holford, Lucian Taylor, Mark Gabbertas, Massimo Fenati, Michael Ruh and Rock Galpin.
Leading British retailers support our aim of raising the profile young or new design talent by participating in the Eureka Project. Retailers such as Crabtree & Evelyn, Designers Guild, Fired Earth Interiors, Heal's, John Lewis, The Conran Shop and Watts Contemporaries have commissioned 15 designers to design 16 products in 2004 and 2005.
It is the intention of Eureka Project to encourage production to be done in the UK, and as far as possible the designs have been manufactured in Britain or by British companies with international operations. Whilst fully aware of the difficulties facing companies wishing to manufacture in the UK, we believe that it is important to attempt to do so.
Acknowledgements
The Eureka Project could not have progressed without the participation and support of designers, retailers, manufacturers, sponsors and project partners
Sponsors: London Development Agency & Creative London, Laurent-Perrier Champagne, Design Factory, The Garfield Weston Foundation, The Haberdashers' Benevolent Foundation
Retail partners: Designers Guild, John Lewis, Watts & COntemporaries, Crabtree & Evelyn, Fired Earth Interiors, Heal's, The Conran Shop
Design-Nation designers: Afroditi Krassa, Ane Christensen, Chichi Cavalcanti, Lucian Taylor, Mark Gabbertas, Michael Ruh, Rock Galpin, Andrew Tanner, bdm design, Helen Yardley, Jasper Startup, Jona Hoad, Julie Haslam, Katy Holford, Massimo Fenati
Manufacturers: Broadway Silver Ltd, Innermost, TLC, Castle Melamine Ltd, Clayworth Ceramics, Davis Cash, Edwin Blyde & Co. Ltd., India 2000, Pollyanna China, Richards Sheet Metal, W Thompson
Project partners: UK Trade & Investment, Aloof Design, 100% Design, Coin Street Community Builders, Design Council, Decorex International, Furniture Works, London Design Festival, London Metropolitan University, magnificent pr
Media Partner: House & Garden